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Showroom Frankfurt

category
Interior design
period of time
2021 - 2022
status
completed
location
Frankfurt, Germany
client
XAL, Wever&Ducré, Wästberg

Three brands – one showroom

 

 

This is the motto of the showroom of the lighting companies XAL, Wever&Ducré and Wästberg. Zoning and spatial orientation played an important role in the design process, as luminaires from three different brands were to be presented. Each brand should stand on its own while the showroom should also be harmonious as a whole.

Highlights und Hide-and-seek

 

 

Entlang der Mittelachse werden abwechselnd offene Plätze, sogenannte „Highlight-spaces“ und zurückgezogene „Hide and Seek-Zones“ angeordnet. Die Anordnung stellt sicher, dass jede Marke ihre Leuchten wirkungsvoll zur Schau stellen kann, ohne dass Besucher sofort durch andere Kollektionen abgelenkt werden.Die offenen Plätze dienen als Kommunikationszonen, in denen die jeweiligen Highlights der Marke präsentiert werden. Abgegrenzt durch Vorhänge gibt es in den „Hide-and-seek-Zonen“ die Möglichkeit verschiedene Leuchten separat zu betrachten.Ein Wunsch der Bauherrschaft war es, die Zonierung bei Veranstaltungen aufheben zu können, um einen durchgehenden Raum zu schaffen. Dies wird durch Vorhänge erreicht, die flexibel verschoben werden können.

Grundriss

Let the lights shine

 

 

The goal was to archive two things at once:

On the one hand the space should be as minimalist as possible to let the luminaires stand out. On the other hand, each zone should be given a distinct character. For each zone, a product collage was created, and a look-and-feel was worked out. From this, materials were derived that reflect and complement the atmosphere of the individual collections.

HANDY

Kategorie
Interior
Zeitraum
2021-2022
Status
Fertiggestellt
Standort
Frankfurt, Deutschland
Klient
XAL, Wever&Ducré, Wästberg

Three brands – one showroom

 

 

This is the motto of the showroom of the lighting companies XAL, Wever&Ducré and Wästberg. Zoning and spatial orientation played an important role in the design process, as luminaires from three different brands were to be presented. Each brand should stand on its own while the showroom should also be harmonious as a whole.

Highlights and Hide-and-seek

 

 

Along the central axis, open and secluded spaces are arranged alternately. The arrangement ensures that each brand can effectively display its luminaires without visitors being immediately distracted by other collections.

The so called “Highlight zones” serve as communication zones where each brand’s highlights are presented. Separated by curtains, the “hide-and-seek zones” provide the opportunity to view different luminaires separately.

One of the client’s wishes was to be able to remove the zoning during events to create a continuous space. This is achieved by curtains which can be drawn forth and back as needed

Let the lights shine

 

 

The goal was to archive two things at once:

On the one hand the space should be as minimalist as possible to let the luminaires stand out. On the other hand, each zone should be given a distinct character. For each zone, a product collage was created, and a look-and-feel was worked out. From this, materials were derived that reflect and complement the atmosphere of the individual collections.